Ads, Emails, And Content "Oh My!"

Discover how 1 Acronym and 2 Words can Transform Your Marketing Into Pure Gold.

That problem, my friend, is getting your prospects and potential customers to see you!

In addition to your direct competition, your prospects are being inundated with messaging from news, friends, and social media...just to name a few.

Consider this, according to, over 400 hours (that's more than 16 days) of video is uploaded to YouTube... every...single...minute.

And that is just one of the distractions taking your prospects away from you.

If you are a business owner in the 21st century,

you have a serious problem.

So how do you break out of the noise
and direct your prospects' attention to your unique solution? 

(It is unique right, because if it isn't, good luck!)

Well the answer of course is marketing!?!
(Don't worry. That isn't one of the two words mentioned in the headline.)

Yes, marketing places your unique solution in front of the prospects who would benefit from it the most.

But again, there is a problem.

All of that noise from all of those different sources is already chock-full of marketing!


And that is where my proprietary system comes in.

Introducing The L.A.U.G.H.T.E.R. Marketing Method
(Yes. That is the acronym part I promised.)

Now, having spent more than a decade in the United States Navy, I can tell you I love a good acronym.

And when it comes to marketing, there is no better acronym than my L.A.U.G.H.T.E.R.

With L.A.U.G.H.T.E.R, Your Marketing Will:

  • Stand Out

  • Get your best prospects' attention

  • Drive prospects to your solution

Without L.A.U.G.H.T.E.R,Your Marketing Will Most Likely:

  • Occupy all your precious time

  • Break the bank 

  • Take years to figure out

But, there is a caveat. 


That being those two words I mentioned under the headline. 


And I can promise you, when it comes to marketing, you have never thought these two words mattered so much.

Those Two Word Are: It Depends

I know what you are thinking. "It Depends?!? How can the words 'It Depends' possibly help me break out of the noise and start getting more customers, leads, and sales?"

It's a valid question. So let me show you.

Best of all, even if we decide that my skillset isn't a good match for your business, you will come away with a much clearer understanding of what your marketing is lacking.

My free gift to you.

Here we go. 

So, What Is My L.A.U.G.H.T.E.R. Marketing Method?

  • L is for LIZARD: Draw them in by utilizing humans' most primal urges. 

Your marketing must catch your prospects' attention with something so shocking, amazing, or disturbing that they can't help but find out more. 

We do this by triggering the limbic cortex of your prospect's brain. 


The limbic cortex of the brain deals with fight, flight, feeding, fear, freezing up, and fornication.

Not so coincidentally, the limbic cortex is also referred to as your "lizard brain."

So how do we activate it?  Which of these primal emotions is best cued? 

The answer: IT DEPENDS!

It depends on how sophisticated your prospect is, where they are in the buying process, what your competition is doing, and a myriad of other factors. 

If any of this is confusing, don't worry. I can help.

  • A is for ATTENTION: Keep them hooked all the way to the end.


The most fundamental point of any marketing material is to maintain prospect engagement or attention. 


If at any point your marketing material loses attention at an unacceptable rate, your marketing has failed.

So how does one create marketing material that keeps attention?


It depends on what the goal of the material is. 


Is it a case study that highlights performance in a clear and professional manner? 


Is it an email that is supposed to drive your customers back to your specially discounted offer?


Is it an ad that drives cold traffic to an opt-in page?


It all depends. And I can help you with all of them.

  • U is for UNIQUE: Why do you exist?

Now before you get offended, or even worse philosophical, this is incredibly important.

If you can't nail down what makes you special, and why your prospects should care about what you have to offer, you need to figure this out ASAP.

It can be your product, it can be your guarantee, it can your customer service, it can be the causes you give to, but you MUST have something that sets you apart.

It really just DEPENDS!

Take me for example. 


What makes me unique is my method (the one you are reading about right now) and that I am a comprehensive copywriter.


This means that from ads, to emails, to content, I am your one-stop-shop for all your copywriting needs.

  • G is for GUARANTEE:  Simply put, take away the risk.

Whether it is in the form of an iron-clad 30 year warranty, or an awesome free trial, you must find a way to remove risk from the buying decision.

Or, you could go the complete opposite way.


You could take the position that your product or service is so good that they will see immediate, prolonged benefit and therefore offer NO guarantee.


  • H is for HELPFUL: Give before you receive.

Reciprocity is a real thing and if you provide your prospect with a real benefit before they buy, the odds grow evermore in your favor.

This point also goes hand in hand with removing risk. 

By giving your prospects a real benefit before they do business with you, your chances of closing them goes up exponentially.

  • T is for TESTING: They who test the most, profit the most.

Despite our best efforts, we simply CANNOT know what the market will respond to the best.


I am a huge proponent of testing and together, we can come up with the best angle to reach your ideal customers.

But the only way to do this is through testing.

  • E is for ENDING: This moment of truth is the most perilous of all.

Aside from your headline, the way your marketing material closes is the MOST CRITICAL portion.

So many sales, leads, desired actions are missed right before the goal.

Your ending needs to overcome objections, create a simultaneous sense of assurance and urgency, and ultimately inspire the desired action.

How do you go about this?


  • R is for Resonance: The profitable intersection between empathy and targeting.

Even if your product is awesome and your marketing is killer, your business will suffer if it doesn't resonate with the right audience.

Demographics are nice, but psychographics are gold.

Crafting a marketing message that resonates with what your ideal customer thinks, feels, and believes is the ultimate goal.

How you go about this requires real nuance and commitment.

If your product and messaging both resonate with your target audience, your business is pretty much unstoppable.

But how do you go about this?  IT DEPENDS.

It's Time to Make a Choice

If you have been looking for a no-nonsense, one-stop-shop, comprehensive copywriter, then you owe it to yourself to fill out the form below.

If you aren't convinced that my L.A.U.G.H.T.E.R. method can help your business, by all means keep looking.

There are many outstanding copywriters out there, but you won't find another one with my experiences, my unique method, or my ability to help you from ads, to emails, to content, and everything in between.

When you fill out the form below, I will respond within 24 hours, although it is usually much sooner than that.

From there, we'll coordinate a time to talk and discuss how I can best help your business become more successful.

This is a no-obligation consultation and at no point will I pressure you to sign on the dotted line. (Trust me. As a fellow business owner, I know how much you have going on without the extra stress of a "buy now" proposition.)


The number of new clients I can take on at any give time is limited. 


I am an active husband, present father to 5 young children, a contributing member to a local church, and a business owner.


While I will not pressure you into signing up with me on our consultation, please know that I work on a first-come, first-serve basis. 


If you take too much time to think about it, there is a very good chance I'll already be booked.

So, all that's left to do is fill out the form below.


Or, you can exit out and continue on with your search.

I know I can help your business grow and become more visible in this crazy world.  

As far as how I can best help you, all I can say is...


I look forward to speaking with you and helping you take your business to the next level.

God Bless,

Rick Baty

Founder, Catalyst Copywriting


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